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The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples
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Updated in a new 10 th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
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Advertising is the primary source of revenue for newspapers, magazines, television and radio Advertising is the primary source of revenue for newspapers, magazines, television and radio Advertisers may exert control over the media by biasing editorial content, limiting coverage of certain issues, or influencing program content Advertisers may exert control over the media by biasing editorial
The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits. Mass media and culture – United States.; United States.; Popular culture – United States.
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About This Product. Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society.
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Introduction to Mass Communication: Media Literacy and Culture 10th Edition by Stanley Baran and Publisher McGraw-Hill Higher Education. Save up to 80% by choosing the eTextbook option for ISBN: 9781260154627, 1260154629.
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